6 Reasons Your Sugary Breakfast Is Sabotaging Your Day (and how this fixes it)

Sugar gives you a fast lift within half an hour. Then your body floods in insulin to pull it back down, overshoots, and leaves you lower than you started. Scientists call it a postprandial glycaemic dip. You call it 11 o'clock. Paldy has less than 1g of natural sugar per bowl, coated with a delicious mix of stevia and fibre, so there is no spike and no drop.

Sugar needs almost no digesting. You absorb it and your stomach empties as fast as it filled. Your hunger hormone ghrelin returns and you are starving an hour later. Fibre and protein do the opposite. They leave your stomach slowly, so the bowl you ate at 8 is still digesting at 10. Paldy's crunchy fibre and protein combination, with almost no sugar, keeps you fuller for longer.

Sugar releases dopamine, the same chemical drugs and gambling trigger. That is why, after one biscuit, cravings get stronger and you eat three. Over time you start gaining weight. It is not a discipline problem, it is how you are wired. Paldy gives you the same sweet flavour without the sugar to satisfy the craving, and enough slow-digesting fibre and protein to stop you wanting more.

Your brain is 2% of your weight and takes 20% of your glucose. It keeps almost none in reserve, so it needs a steady level. Sugar gives you a spike and then a fall, which is why you may lose concentration and patience at 11. Paldy releases its carbohydrate slowly because of the fibre and protein combination, so the level stays where your brain wants it.

In a study of 1.102 people at King's College London they found that the more your blood sugar drops after breakfast, the more likely you are to overeat during the day, which can lead to weight gain. If you like a sweet breakfast, Paldy gives you the same sweetness with less than 1g of natural sugar a bowl, so you are less likely to overeat during the day.